New 100% Natural Toothpaste Launched

A new 100% natural toothpaste has been launched to successfully bridge the gap between mainstream high street brands and the many natural toothpastes on the market. Green People’s Minty Cool Toothpaste provides all the refreshing and effective cleansing properties of many top high street brands, but with potent natural ingredients to cleanse teeth and look after gums. When it comes to toothpastes, Green People have made sure you really can have your cake and eat it – no compromise in cleaning and no chemicals!

This clever new product offers gentle, effective cleansing with the anti-bacterial and antiseptic properties of Peppermint, Spearmint and Myrrh essential oils. In addition, Minty Cool’s effectiveness does not rely on the use of Fluoride, harmful detergents such as Sodium Lauryl Sulphate, or other synthetic ingredients.

Many people are aware of the hundreds of chemicals to be found in modern day toiletries. This includes dental care, but for some people the switch to a toothpaste based on more natural ingredients can be a disappointing experience. From today, it is no longer necessary to compromise on that “fresh breath feeling” when making the switch from conventional branded toothpaste to a brand with naturally derived ingredients! Stronger Mint Taste, more like conventional toothpaste.

Green People, pioneers of organic health and beauty was formed to provide truly natural and gentle organic formulations for the daughter of founder Charlotte Vøhtz, who suffered from severe skin irritations. Ten years on they offer over 100 products ranging from herbal and nutritional supplements to handmade, organic personal care products including skin, sun, hair and dental-care products. They don’t use Parabens, Petrochemicals, Lanolin, Sodium lauryl/laureth sulphate, PABA-sunscreen, Urea, PEG’s, DEA, TEA, irritating emulsifiers, Ethyl alcohol (less than 1% only in A001 & R007), synthetic colours, perfume or any of the unnecessary synthetic additives common in many of today’s health and beauty products. 10% of their net profit is donated to organic and environmental charities.

Unlike the foaming properties of many high street brands containing Sodium Lauryl Sulphate, Minty Cool’s natural betaine foaming properties work without causing any gum irritation or inflammation. Minty Cool is based on natural Calcium carbonate to gently clean and remove plaque from teeth and gums without a harsh abrasive action. This is blended with Aloe vera, which has a soothing effect on tender sensitive gums, reduces swelling, and has powerful antiseptic properties especially in gum pockets. Minty Cool is available at www.greenpeople.co.uk

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