Po-Zu Launches Online Shop For Ethical And Ecological Footwear

29th May 2010

Po-Zu has just announced the launch of its ethical and ecological footwear retail website www.po-zu.com, which allows customers from all EU countries to buy their Po-Zu shoes direct as well as through the established Po-Zu stockists, including Terra Plana and the Natural Shoe Store in the UK.

Po-Zu is a range of stylish footwear for men and women with an environmental consciousness. They are safe for the people involved in the manufacturing process and their impact on the environment is minimal. Their coconut fibre foot-mattress is not only biodegradable but also provides a uniquely pleasurable walking experience thanks to its springy fibrous structure.

“The beauty of this web store, is that we are able to offer our entire range for the first time under one virtual roof” explains Po-Zu founder Sven Segal. “It’s also about being transparent and accessible. The site has been designed to be as user friendly as possible, and you can easily find our retail store partners there too”.

With extreme hot weather in mind, Po-Zu’s spring-summer line uses sustainable, breathable, and lightweight materials which are kind to our body and the planet. Po-Zu has also expanded its selection of Vegan shoes this season by incorporating organic hemp and cork to over 70% of its entire range.

The cork is produced from the bark of the Cork Oak tree Quecus Suber, which grows in Portugal where the shoes are produced. The harvesting does not harm the tree and a new layer of cork re-grows, making it a renewable resource. The hemp is organically grown, unbleached, with low-impact dyes, free from heavy metals.

Apart from shoes there are a few accessories on offer like edible shoe cream and coconut shoebox planters. Also, a sweet, short film follows the shoe production route, from the coconut husk in Sri Lanka, through to England and finally Portugal where the shoes are made.

Po-Zu was launched in 2006 by shoe designer Sven Segal with the aim of setting new standards in ecological footwear manufacturing. The shoes are made from carefully-selected natural biodegradable materials, free from harmful chemicals, and organically certified where possible. Harmful glues are avoided by stitching the shoes together, which also makes them more breathable, durable, repairable and recyclable.

The brand’s other goal is to provide maximum comfort and pleasure for the people who wear its shoes, while ensuring the shoes are ethically sourced and manufactured.

Po-Zu’s shoebox was nominated for the UK Green Awards 2006, for best packaging. The biodegradable coconut box can be used as trays to grow seeds. As the plant grows, the entire packaging can placed in the ground where it will decompose and turn into earth.

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