Cadbury's Dairy Milk To Go Fairtrade

14th March 2009

Cadbury and the Fairtrade Foundation have announced plans to achieve Fairtrade certification for Cadbury Dairy Milk, the nation’s top selling chocolate bar, by end of Summer 2009. This groundbreaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.

The company has committed to the Fairtrade certification of Cadbury Dairy Milk for the whole of the British and Irish markets. The move will mean that the millions of Cadbury Dairy Milk consumers will be able to enjoy Fairtrade ingredients in their favourite chocolate bar, while the taste stays the same. Ghanaian cocoa is recognised as the highest quality cocoa on the market, and the cocoa beans used in Cadbury chocolate across the UK and Ireland – including Cadbury Dairy Milk – are sourced from Ghanaian farmers.

Fairtrade certification will be a further extension of Cadbury’s CCP programme, which will now also support farmers, like those of Adjeikrom, to become organised in groups with democratic structures so that they can achieve Fairtrade certification against internationally agreed social, environmental and economic standards, and trade with the company on Fairtrade terms.

Cadbury will also be sourcing cocoa from Kuapa Kokoo, one of the first groups to be Fairtrade certified, with over 40,000 registered cocoa farmers across Ghana. Although they are currently only sellingasmallpercentage of their cocoa as Fairtrade, they have been able to implement community projects like building primary school classrooms, constructing wells, and investing in corn mills. Now Kuapa Kokoo will have the opportunity to sell cocoa to Cadbury on Fairtrade terms, which will increase their Fairtrade premiums, and therefore the range of farmer support and community development programmes they can implement.

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