Fairtrade Fortnight 2010

The Big Swap! Make the switch for Fairtrade Fortnight 2010

People in the UK and Ireland are being encouraged to swap everyday shopping basket items such as tea, coffee, chocolate, cotton tee-shirts, pineapples, bananas, cakes, sugar and a host of other products for Fairtrade ones during Fairtrade Fortnight 2010 to be held on 22 February - 7 March, which has the theme of The Big Swap.

Fairtrade Fortnight is the annual nationwide campaign to promote awareness of Fairtrade and encourage people to buy products which carry the FAIRTRADE Mark in order to help farmers in developing countries. Fairtrade Fortnight unites Fairtrade supporters, bringing together retailers, manufacturers, producers and consumers.

During Fairtrade Fortnight 2010, the Fairtrade Foundation will be totting up product swaps on a special online swap-o-meter. The aim is to get people in Britain to make one million and one swaps over the two-week period and change the lives of millions of farmers around the world.

Research shows that even among people who are likely to agree with the ideals behind Fairtrade, entrenched shopping habits sometimes prevent them from consciously looking for and choosing new Fairtrade products. The Big Swap is designed to show shoppers how easy it can be to break out of old shopping habits and start new ones - especially as more than 4,500 products have been licensed to carry the FAIRTRADE Mark.

The Fairtrade Foundation is producing action guides for Fairtrade Towns, Faith Groups and Schools, downloadable from the website www.fairtrade.org.uk and full of brilliant ideas. A microsite at www.bigswap.org.uk  will be launched in early January with plenty of ideas and resources available for any event, however large or small, including posters saying Britain! Swap Your Cuppa; What’s your Fairtrade Swap?; and Swap Your Five-A-Day.

Farmers from countries including India, the Windward Islands, Ghana and Dominican Republic will be in the UK during the two weeks visiting Fairtrade campaign groups in towns,  schools, universities and colleges up and down the country.

A Fair Feast - Fairtrade Cookbook
Green Fashion

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