Why Organic?

More than half the worlds’ need for fibre is supplied by cotton. Cotton is promoted as a ‘natural’ fibre and we are led to think of purity, comfort and cleanliness. That is not the case. In fact cotton production and processing involve the heavy use of chemicals.

The textile industry uses chemicals that are dangerous to human health and wildlife. Many of the chemicals used are acutely toxic, and are classified by the World Health Organisation (WHO) as moderately hazardous to extremely hazardous.

According to the Soil Association, the conventional cotton farmer uses around 150 grams of pesticides to grow the cotton required for one T-shirt – that is the equivalent of one cup of sugar.

Organic cotton on the other hand, is produced without the use of harsh chemicals. Instead natural fertilisers, compost and natural pest control are used. The benefit of producing cotton organically is the softness and quality that only organic cotton can provide. It is truly unmatched and one of the top reasons people choose organic cotton for their delicate baby's skin.

Cotton that is grown in conventional ways is compromised and weakened by the chemicals used in growing, processing and dying of the cotton, all these things break the fibre down and create a weaker, inferior cotton garment, that is why you get a softer, stronger, better cotton using organic.

Visit Baby-O for a wide range of Organic Mother & Baby gifts & products. Baby-O provides stylish natural and organic products for mother and baby where luxury does not have to compromise the environment.

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