Image Credit: Alex Machado
Carbon Offsetting was a concept which was very fashionable in the early 2000s.
It refered to the practise of trying to 'balance' the carbon produced either by specific actions, such as flying, by drivng your car or for your whole lifestyle.
You would 'offset' the carbon produced by your actions, by for example planting enough trees to absorb the carbon produced or by making a donation to protect trees from being cut down, or to an organisation which carried out environmental work in reducing carbon emissions.
Although tree planting was originally the most popular way of carbon offsetting, investment in renewable energy, energy conservation and methane capture projects were offered as carbon offsetting solutions too.
There was much critism of the whole concept of carbon offsetting, most prominantly by journalist George Monbiot who pointed out that it is much more urgent that we actually reduce the amount of carbon that we produce, and that carbon offsetting is simply a way of assuaging our guilt by spending money on carbon offsets whilst still flying long distances for our holidays and driving our gas-guzzling vehicles.
Others argued that carbon offsetting could have been useful as long as people do not use it as an excuse to increase carbon producing behavior, however the concept is now largely discreditied and regarded as an example of greenwashing by companies.