Could You Live on £1.46 a Day?

Fairtrade Fortnight 2017 - 27th February to 12th March

Fairtrade Bananas - Fairtrade Fortnight 2017 - 27th March to 12th March

Image Credit: All images - Fairtrade Foundation

This year's Fairtrade Fortnight is highlighting the plight of those who help to provide our morning coffee and afternoon tea.

What is Fairtrade Fortnight?

Fairtrade Fortnight is an annual campaign and in 2017 runs from the 27th February until the 12th March. Organised by the Fairtrade Foundation, it started in 1997 and has succeeded in getting supermarkets all over the UK to stock Fairtrade products.

Fairtrade is about better prices, decent working conditions and fair terms of trade for farmers and workers.

In 2017 their campaign focuses on making your coffee break a Fairtrade one.

In Kenya’s coffee and tea-growing regions. one in three people live in poverty, while tea pickers in Malawi earn less than £1.46 a day. This is not enough to provide decent food, education or healthcare for their families or invest in better farming.

Fairtrade Brownies - Fairtrade Fortnight 2017 - 27th March to 12th March

How Can I Help?

Having the perfect cuppa or a snack is an important part of our daily routine, yet millions of farmers who produce the treats we enjoy during our breaks are struggling to make a living. However hard they work to provide the products we depend on, they still aren’t paid what they deserve.

Make your coffee break work harder than you do!

Fairtrade Cupcakes - Fairtrade Fortnight 2017 - 27th March to 12th March

Choose Fairtrade when you next shop, or ask your local store to stock Fairtrade products. Choose fairtrade products in cafes and coffee shops.

Fairtrade has paved the way for better, more sustainable ways of trading. By buying products bearing the FAIRTRADE Mark consumers can help farmers earn a viable income and an extra premium they can invest in vital community, business and environmental projects.

Fairtrade Products are available in all major supermarkets, and many places online including Traidcraft, Natural Collection, Steenbergs Organic, Ethical Superstore and Real Foods.

To fond out more about Fairtrade Fortnight and the events taking place visit

About the Author: Jacqui O'Brien is the Editor of Reduce Reuse Recycle.

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