Consumers Demand Ban On Most Inefficient Products

Research reveals that 1 in 2 consumers want to see energy inefficient products banned from the market. Consumers are calling on the Government to introduce a ban on the least energy efficient domestic electrical appliances in a bid to reduce the impact of our burgeoning energy consumption on climate change, according to new research. 93% of consumers surveyed were also in favour of tougher product regulations and consumer incentives to purchase energy efficient goods.

The study of over 1,000 consumers, which examines consumer attitudes towards energy efficiency and measures to help safeguard our future energy supply, coincides with the launch of a new report from the Energy Saving Trust "The Rise of the Machines" which highlights an explosion in the number of energy using products in our homes and calls for stronger measures to help manage the rising energy demand.

The Rise of the Machines report shows that between 1972 and 2002, electricity consumed by household domestic appliances has doubled, and is anticipated to rise by a further 12% by 2010, while electricity used by consumer electronics, currently totalling 16% of domestic electricity consumption, is predicted to double by 2010.

Consumer demands from the study include:

• Better labelling - over half (57%) of consumers support a call for improved and expanded use of 'energy saving recommended' labeling to include consumer electronics, with a demand for ratings on everything from MP3 players to laptops to mobile phones
• Improved product standards for fitted appliances in new build homes - almost two thirds (60%) believe new build homes should have mandatory product standards for fitted appliances - with the report predicting that an extra 2 million homes will be built and equipped with energy using appliances by 2020, mandatory standards for products in new homes could reap significant energy savings
• Taxes on inefficient products - just under half (43%) are in favour of a tax on highly inefficient products such as patio heaters
• More advice and information - 62% of consumers say they need more information and advice about energy efficient products from both retailers and manufacturers.

Philip Sellwood, Chief Executive, Energy Saving Trust, commented; 'As the consumer electronics market continues to grow, further development of energy efficient products will be vital to help in the fight against climate change. Whether buying a fridge, MP3 player or DVD recorder, consumers should be able to make an informed choice between an efficient and inefficient model and 62% say they need more advice and information about this from the retailers and manufacturers.'

'With the conclusions of the Energy Review expected shortly, we are calling on the Government to listen to consumer views. It's vital that we manage the rising energy demand, and expanded energy efficiency labelling could play a huge part in this in addition to the consumer advice already provided by the Energy Saving Trust through its regional advice network. With 90% of all washing machine sales now A rated, the consumer appetite to make the greener choice is evident, but Government action is needed to make sure consumers are also able to make the most informed choice when buying consumer electronics.

The energy saving recommended label is currently used on over 1,700 products across more than 106 manufacturers & suppliers and 36 retailers. The label identifies the most energy efficient appliances, heating, insulation, glazing and lighting products, and the Energy Saving Trust is currently expanding its scope to include consumer electronics. The Energy Saving Trust operates a network of advice centres, which offer consumers advice and information on energy efficiency. For details of your nearest centre, contact 0800 512012.

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