Adili - Style Can Be Ethical Too

Fashion can be a dirty business: Seven tablespoons of chemicals are used to grow enough cotton to make just one t-shirt.  Conventional cotton represents 3% of the world’s crops, yet uses 25% of all insecticides and 10% of all pesticides.  Synthetic clothing is made from oil: a non-renewable resource that pollutes as it is extracted and never rots away.

But it doesn't have to be this way.  A new online retailer of ethical fashion, Adili.com is showcasing pioneering brands which are tackling head on one or more of the ethical issues involved in fashion production.

• Brands that use organic cotton - kinder to the environment and the farmer.
• Brands that trade fairly with small producers - using the garment trade to overcome, not contribute to, poverty.
• Brands that use alternative natural fibres: hemp, silk, nettle, flax - thus reducing the dependence on cotton and synthetics. 
• Brands that use recycled textiles and clothing - reducing our waste and saving the energy needed to create new materials.

They offer clothes for Men, Women, Children and Babies. The brands which Adili.com stock includes Gossypium, Hug, People Tree, Traid, Patagonia, Howies, Natural Colour Cotton, Bo Weevil and Tonic.

Adili is the Swahili word for 'ethical and just' and they believe that it is possible for fashion to be both stylish and made in an ethical and just way; in a way that gives rather than takes from people and the planet; in a way that upholds the dignity of those along the supply chain.

To find out more visit Adili.com.

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